{"id":2097,"date":"2020-04-29T10:22:42","date_gmt":"2020-04-29T10:22:42","guid":{"rendered":"http:\/\/algotrading101.com\/learn\/?p=2097"},"modified":"2022-07-16T18:27:52","modified_gmt":"2022-07-16T18:27:52","slug":"what-is-quantamental","status":"publish","type":"post","link":"https:\/\/algotrading101.com\/learn\/what-is-quantamental\/","title":{"rendered":"What is Quantamental? 3 Techniques to Investing"},"content":{"rendered":"<div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_2097\" class=\"pvc_stats total_only  \" data-element-id=\"2097\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/algotrading101.com\/learn\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p><div class=\"pvc_clear\"><\/div>\n<p>What is Quantamental? <strong>Quantamental is a term that describes a hybrid of quantitative and fundamental techniques to investing.<\/strong><\/p>\n\n\n\n<p>This term is a fancy buzzword that is gaining popularity as it is a convenient marketing angle.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/algotrading101.com\/learn\/wp-content\/uploads\/2022\/07\/quantamental-foursquare-chipotle-prediction-1024x670-1.jpg\" alt=\"\" class=\"wp-image-16303\" srcset=\"https:\/\/algotrading101.com\/learn\/wp-content\/uploads\/2022\/07\/quantamental-foursquare-chipotle-prediction-1024x670-1.jpg 1024w, https:\/\/algotrading101.com\/learn\/wp-content\/uploads\/2022\/07\/quantamental-foursquare-chipotle-prediction-1024x670-1-300x196.jpg 300w, https:\/\/algotrading101.com\/learn\/wp-content\/uploads\/2022\/07\/quantamental-foursquare-chipotle-prediction-1024x670-1-768x503.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Foursquare predicts Chipotle earnings by analysing foot traffic around Chipotle stores. Credit: <a rel=\"noreferrer noopener\" aria-label=\"medium.com (opens in a new tab)\" href=\"https:\/\/medium.com\/foursquare-direct\/foursquare-predicts-chipotle-s-q1-sales-down-nearly-30-foot-traffic-reveals-the-start-of-a-mixed-78515b2389af\" target=\"_blank\">medium.com<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Quantamental techniques have been around for a while. Most firms use a mix of quantitative and qualitative fundamental techniques.<\/p>\n\n\n\n<p>Traditional hedge funds have been using quantitative techniques to supplement their qualitative analysis.<\/p>\n\n\n\n<p>Quantitative funds largely use quantitative techniques (you don&#8217;t say!) but in certain strategies, they might still use some qualitative analysis to supplement the quantitative analysis. E.g. When the COVID-19 crisis happens, they might intervene in strategies that don&#8217;t work in volatile environments.<\/p>\n\n\n\n<p><strong>Let&#8217;s look at 3 categories of quantamental techniques in this article:<\/strong><\/p>\n\n\n\n<ul><li> Quantamental Techniques for an Individual Asset <\/li><li> Quantamental Techniques for Event Trading <\/li><li> Quantamental Techniques at a Portfolio level<\/li><\/ul>\n\n\n\n<p>We&#8217;ll cover both fundamental and quantitative methods in each category. <\/p>\n\n\n\n<p>When we use both fundamental and quantitative methods appropriately in our research, that is our quantamental technique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quantamental Techniques for an Individual Asset<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Case study 1: A stock<\/strong><\/h4>\n\n\n\n<p><strong>Fundamental Analysis<\/strong><\/p>\n\n\n\n<p>Traditional fundamental analysis methods include:<\/p>\n\n\n\n<ul><li>Analysing the business fundamentals<\/li><li>Estimating market size and future market growth<\/li><li>Understanding the competence and commitment of the CEO and management team<\/li><li>Making a prediction on how certain industries will evolve and how the stock will react to this evolution<\/li><li>Making sure the CEO isn&#8217;t self-dealing, making money at the company&#8217;s expense and getting a billion dollar personal bailout as the company is forced to cut staff<\/li><\/ul>\n\n\n\n<p><strong>Quantitative Analysis<\/strong><\/p>\n\n\n\n<p>Quantitative methods include: <\/p>\n\n\n\n<ul><li>Sending out drone operators to count how many cars a factory produces<\/li><li>Using foot traffic data from consumer apps to predict how many people went to a fast food restaurant<\/li><li>Hiring surveyors to check how many plant-based meats are being sold at supermarkets<\/li><li>Buying <a rel=\"noreferrer noopener\" aria-label=\"users web behaviour data (illegally?) (opens in a new tab)\" href=\"https:\/\/www.vice.com\/en_us\/article\/qjdkq7\/avast-antivirus-sells-user-browsing-data-investigation\" target=\"_blank\">users web behaviour data (illegally?)<\/a> from anti-virus software<\/li><li>Scanning thousands of companies by their fundamental data (P\/E ratios, book values etc) to select promising companies<\/li><li>Reading thousands of annual reports using machine learning to extract sentiment<\/li><li>Spending <a rel=\"noreferrer noopener\" aria-label=\"hundreds of millions to buying credit card expenditure (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/petercohan\/2018\/07\/22\/mastercard-amex-and-envestnet-profit-from-400m-business-of-selling-transaction-data\/\" target=\"_blank\">hundreds of millions to buying credit card expenditure<\/a> data<\/li><li>Predicting iPhone sales by analysing foot traffic around Apple stores<\/li><\/ul>\n\n\n\n<iframe src=\"https:\/\/player.vimeo.com\/video\/140255052?color=F9CA48&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"326\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe>\n<p><a href=\"https:\/\/vimeo.com\/140255052\">Apple @ One Stockton Street Place Shape<\/a> from <a href=\"https:\/\/vimeo.com\/foursquarehq\">Foursquare<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Predicting iPhone sales by analysing foot traffic around Apple stores<\/em><\/p>\n\n\n\n<p>I think most, if not all, traditional hedge fund managers would set up quantitative analytics teams to analyse those juicy data if they had access to them.<\/p>\n\n\n\n<p>However, this is not a foolproof method to trade. Getting data with good predictive value is expensive. Valuable data are getting rarer. The value from these data decays as more players obtain them. <\/p>\n\n\n\n<p style=\"padding:15px 15px 15px 15px;color: #555555;background-color: #E1FFC1;border: #dddddd 2px solid\">\u00bb If you are looking for quantitative trading ideas, check out this guide: <a href=\"https:\/\/algotrading101.com\/learn\/4-quantitative-trading-strategies-that-work-today\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 Quantitative Trading Strategies that (might) Work Today<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Case Study 2: A commodity &#8211; Oil<\/strong><\/h4>\n\n\n\n<p><strong>Fundamental Analysis<\/strong><\/p>\n\n\n\n<p>Traditional fundamental analysis methods include: <\/p>\n\n\n\n<ul><li>Talking to oil brokers to understand the demand and supply dynamics<\/li><li>Understand the political situation between big oil producing countries and their partners<\/li><li>Lobbying the government?<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1018\" height=\"497\" src=\"https:\/\/algotrading101.com\/learn\/wp-content\/uploads\/2020\/04\/quantamental-oil-storage-planet.png\" alt=\"\" class=\"wp-image-2128\" srcset=\"https:\/\/algotrading101.com\/learn\/wp-content\/uploads\/2020\/04\/quantamental-oil-storage-planet.png 1018w, https:\/\/algotrading101.com\/learn\/wp-content\/uploads\/2020\/04\/quantamental-oil-storage-planet-300x146.png 300w, https:\/\/algotrading101.com\/learn\/wp-content\/uploads\/2020\/04\/quantamental-oil-storage-planet-768x375.png 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><figcaption>Oil storage tanks. Credit: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.planet.com\/pulse\/geospatial-intelligence-for-energy-sector\/\" target=\"_blank\">Planet.com<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong>Quantitative Analysis<\/strong><\/p>\n\n\n\n<p>Quantitative methods include:  <\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" aria-label=\"Analysing satellite images of oil tank storage roofs (opens in a new tab)\" href=\"https:\/\/medium.com\/planet-stories\/a-beginners-guide-to-calculating-oil-storage-tank-occupancy-with-help-of-satellite-imagery-e8f387200178\" target=\"_blank\">Analysing satellite images of oil tank storage roofs<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Check the traffic conditions in cities (opens in a new tab)\" href=\"https:\/\/www.tomtom.com\/en_gb\/traffic-index\/new-york-traffic\/\" target=\"_blank\">Checking the traffic conditions in cities<\/a> after the COVID-19 crisis to see if they are reopening their economy. More traffic = more oil required<\/li><li>Evaluating aircraft fuel demand by web scraping flight schedules data off a flight scanning site<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quantamental Techniques for Event<\/strong> Trading<\/h2>\n\n\n\n<p>Next, we look at how to use quantamental techniques for event-driven trades. This means that we are betting on an outcome of an event.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Case study: Brexit<\/h4>\n\n\n\n<p>Brexit is the withdrawal of UK from the EU. I won&#8217;t spend time talking about what is Brexit, you can read more <a rel=\"noreferrer noopener\" aria-label=\"here (opens in a new tab)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Brexit\" target=\"_blank\">here<\/a>.<\/p>\n\n\n\n<p><strong>Fundamental Analysis<\/strong><\/p>\n\n\n\n<p>Traditional fundamental analysis methods include:  <\/p>\n\n\n\n<ul><li>Listening to arguments by pro-brexit and anti-brexit politicians<\/li><li>Understanding the dynamics between UK leaders and EU leaders<\/li><\/ul>\n\n\n\n<p><strong>Quantitative Analysis<\/strong><\/p>\n\n\n\n<p>Quantitative methods include:<\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" aria-label=\"Launching a mass poll to survey the people's opinion on Brexit (opens in a new tab)\" href=\"https:\/\/www.businessinsider.sg\/hedge-funds-paid-big-money-for-private-polls-on-brexit-2018-6?r=US&amp;IR=T\" target=\"_blank\">Launching a mass poll to survey the people&#8217;s opinion on Brexit<\/a> and making hundreds of millions! <\/li><\/ul>\n\n\n\n<p>I&#8217;m sure hedge funds are doing these mass polls to trade the upcoming 2020 presidential elections.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quantamental Techniques at a Portfolio level<\/strong><\/h2>\n\n\n\n<p>In a sense, portfolio design and optimisation has always been quantitative. <\/p>\n\n\n\n<p>The <a rel=\"noreferrer noopener\" aria-label=\"Markowitz Portfolio Theory (opens in a new tab)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Modern_portfolio_theory\" target=\"_blank\">Markowitz Portfolio Theory<\/a> (AKA Modern Portfolio Theory AKA MPT) influenced the way fund managers have been building their portfolios since the 1950s.<\/p>\n\n\n\n<p>MPT entails designing a group of assets in a way that maximises expected returns while minimising volatility.  <\/p>\n\n\n\n<p> <strong>Fundamental Analysis<\/strong> <\/p>\n\n\n\n<p>Traditional fundamental analysis methods include:   <\/p>\n\n\n\n<ul><li>Markowitz Portfolio Theory<\/li><li>Adjusting offense and defense based on where we are in market cycles<\/li><li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Fama%E2%80%93French_three-factor_model\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Fama-French 3-factor model (opens in a new tab)\">Fama-French 3-factor model<\/a><\/li><li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Carhart_four-factor_model\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Carhart four-factor model (opens in a new tab)\">Carhart four-factor model<\/a><\/li><\/ul>\n\n\n\n<p> <strong>Quantitative Analysis<\/strong> <\/p>\n\n\n\n<p>Quantitative methods include: <\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" aria-label=\"Risk parity models (opens in a new tab)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Risk_parity\" target=\"_blank\">Risk parity models<\/a> (sometimes known as smart beta) &#8211; neutralising market, sector and other risks. Examples:<ul><li><a rel=\"noreferrer noopener\" aria-label=\"Bridgewater All-Weather portfolio (opens in a new tab)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Bridgewater_Associates#All_Weather\" target=\"_blank\">Bridgewater All-Weather portfolio<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Quantopian factor model (opens in a new tab)\" href=\"https:\/\/www.quantopian.com\/papers\/risk\" target=\"_blank\">Quantopian factor model<\/a><\/li><\/ul><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Statistical arbitrage models (opens in a new tab)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Statistical_arbitrage\" target=\"_blank\">Statistical arbitrage models<\/a> &#8211; this is more of a trading model than an investing model. This involves buying stocks that dipped and shorting those that spiked while maintaining market neutrality.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>End note<\/strong><\/h3>\n\n\n\n<p>Even though quantitative methods are more recent than fundamental methods, they aren&#8217;t necessarily better. Fundamental methods aren&#8217;t necessarily better than quantitative methods either.<\/p>\n\n\n\n<p>Both fundamental and quantitative methods have their advantages and disadvantages. It depends on how they are applied and the skills of the practitioner.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_2097\" class=\"pvc_stats total_only  \" data-element-id=\"2097\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/algotrading101.com\/learn\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p>What is Quantamental? Quantamental is a term that describes a hybrid of quantitative and fundamental techniques to investing. This term is a fancy buzzword that is gaining popularity as it is a convenient marketing angle. Quantamental techniques have been around for a while. Most firms use a mix of quantitative and qualitative fundamental techniques. Traditional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2129,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Quantamental? 3 Techniques to Investing - AlgoTrading101 Blog<\/title>\n<meta name=\"description\" content=\"Quantamental is a buzzword that describes a hybrid of quantitative and fundamental techniques to investing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/algotrading101.com\/learn\/what-is-quantamental\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Quantamental? 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